COPYWRITING PORTFOLIO
Rachel Weeks is a conceptual & conversion copywriter.
EXPLORE ↓
I’VE WORKED WITH CLIENTS LIKE:
RECESS PICKLEBALL
STASHER
WELLORY
BARE HANDS
WILEY BODY
"Rachel is one of the most talented creatives I've ever worked with – and I’ve worked with a lot of talented people.”
–Michelle B., Content Strategist at Stasher
CASE STUDY 1/3:
Recess Pickleball
Leading brand of recreational pickleball paddles, carried by Anthropologie, J.Crew, Urban Outfitters, Free People, Bloomingdale’s, Goop, & more
Overarching goals: overhaul pickleball’s reputation as a “senior sport”; build topical authority; draw organic traffic to site; encourage sales and good-old-fashioned fun
Written work: Founders’ story; SEO-informed blogs
Design work: email marketing; Pinterest graphics linking back to blog
CASE STUDY 2/3:
Hardie Alcozer
Estate planning, probate, and fiduciary litigation firm in Austin, TX
Overarching goals: simplify a notoriously complicated topic for general audiences; use warmth and resonance to subvert negative stereotypes of lawyers as intimidating and unfeeling; drive local organic traffic to site; generate qualified leads
Written work: full website copywriting; brand messaging
Design work: illustrations for use across channels
CASE STUDY 3/3:
Stasher
Leading brand of reusable silicone bags carried by Target, Walmart, & Anthropologie
Overarching Goals: Highlight product’s endless utility and creative potential; capture organic traffic by providing genuine value; encourage a confident click of “add to cart”
Written work: integrated product launch copy; product descriptions; thirty SEO-informed blogs; email marketing; internal slide deck messaging
Design work: illustration series for social media; illustrated GIF for social and blog
Contact Rachel
The above case studies are only scratching the surface. Tap below to send me an email and keep the conversation going.