PORTFOLIO
Rachel Weeks is a SEO specialist & conversion copywriter.
EXPLORE ↓
I’VE WORKED WITH CLIENTS LIKE:
RECESS PICKLEBALL
STASHER
WELLORY
WILEY BODY
SOFTE STUDIO
"Rachel is one of the most talented creatives I've ever worked with – and I’ve worked with a lot of talented people.”
–Michelle B., Content Strategist at Stasher
CASE STUDY 1/3:
Recess Pickleball
Leading brand of recreational pickleball paddles, carried by Anthropologie, J.Crew, Urban Outfitters, Free People, Bloomingdale’s, Goop, & more
Overarching goals: drive organic traffic to site; build topical authority; provide value to pickleball community; encourage sales and good-old-fashioned fun
Written work: SEO-informed blogs; website copywriting (founders’ story)
Design work: email marketing; Pinterest graphics linking back to blog
CASE STUDY 2/3:
Wiley Body
Plant-derived skincare line carried by Anthropologie
Overarching goals: deepen differentiation; drive sales; help people streamline their skincare with multi-use products
Written work: email marketing; product descriptions; optimized website copy; SEO-informed blog posts; social media captions
Design work: email marketing; social media graphics; illustrations for use across channels
CASE STUDY 3/3:
Stasher
Leading brand of reusable silicone bags carried by Target, Walmart, & Anthropologie
Overarching Goals: Capture organic traffic; provide genuine value to encourage quality backlinks; prompt a confident click of “add to cart”
Written work: integrated product launch copy; product descriptions; 30 SEO-informed blogs; email marketing; internal slide deck messaging
Design work: illustration series for social media; illustrated GIF for social and blog
INTERNAL SEO DOCUMENTS
SEO Audits + Strategy Docs
Samples available upon request
Contact Rachel
The above case studies are only scratching the surface. Tap below to send me an email and keep the conversation going.