WELCOME TO THE SCOUT HOUSE

Where Mi Casa es Su Casa & Your Sales Copy is My Specialty

As a small business owner, you wear many hats from wide-brim to baseball cap, but you don’t have to bootstrap your way through every inch of entrepreneurship. The not-so-secret to a sustainable, financially solvent, and emotionally satisfying business? Calling in the pros when the time is right.

And it’s conversion copywriting time, baby.

Forbes

Recess Pickleball

Stasher

100 Layer Cake

Wellory

Wiley Body

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CLIENTS PAST & PRESENT

YOU & I MAY NOT HAVE BEEN POPULAR IN HIGH SCHOOL —

But your brand can now be
Best Personality & Most Likely to Succeed with creative copy that’s Best in Show.

Investing in professional copywriting radically transforms the sound and feel of your brand while simultaneously increasing organic traffic, lead captures, sales conversion rate, and genuine connection with your target audience.

  • "Rachel is one of the most talented creatives I've ever worked with – and I’ve worked with *a lot* of talented people."

    – M.B.

  • "Thank you for listening intently and hearing my heart so well.”

    “Rachel, this turned out more beautiful than I could have imagined. You integrated so many pieces of my notes and imagery perfectly. This exceeded my expectations. Thank you for listening intently and hearing my heart so well.”

    – B.O.

  • “You’re seriously so good at what you do.”

    “YES YES YES YES YES YES YES. This is exactly what I’ve been wanting to say to clients but couldn’t find the words! […] You’re seriously so good at what you do.”

    – J.C.

  • "A rare gem among writers"

    “I am truly overjoyed for other founders to discover Rachel – a rare gem among writers. Not only does she have a remarkable way with words, but she also possesses a sixth sense about people, knowing just how to strike the right chords in any project.”

    – K.S.

  • "I truly loved working with you & you've been such an inspiration for me."

    “Thank you so, so much for your amazing work. I truly loved working with you and you've been such an inspiration for me. You've made me so excited about rebranding, and I can't wait to bring [it] to life!”

    – E.B.

  • "You've been able to tell our story in such a beautiful way."

    “I can't thank you enough for all your hard work. […] It's seriously so impressive how much you got done in such a quick time frame! Everything looks amazing – you've been able to tell our story in such a beautiful way.”

    – D.

  • "I was getting butterflies reading through."

    “Ahh RACHEL!!! This feels SO right and so true to my heart – I was getting butterflies reading through. You are truly magic…I am obsessed and so excited.”

    – D.G.

  • "I cried when I read this."

    “I cried when I read this. So ‘me.’ I love it. Down to the cadence that you described – it all feels simple, fun, relatable and yet still emotional. […] Thank you so much. I'm teeming with excitement!”

    – J.D.

  • “This is so f$%!ing cute. Literally screamed over this! You’re so good.”

    –D.G.

  • “So much joy reading this – all of it resonates so perfectly. You are a magician!”

    – J.K.

DONE-for-YOU

COPYWRITING SERVICES

PACKAGE 01

Mini Messaging & Mini SEO

Brand messaging, but make it miniature! A smaller-scale version of the classic brand messaging bundle, this package includes 15-ish pages of research, competitive analysis, and personality-laden original copy that you can pull from as you build your business. With a focus on how your brand sounds and feels, this handbook includes marketing must-haves like your mission statement, founder story, and word banks. Mini Messaging also includes a dash of basic SEO strategy: written-for-you title tags, meta descriptions, and more that you can copy & paste and implement on your site whenever you’re ready.

—Avg. investment $1,800

WHAT’S IN IT FOR YOU:

  • Personalized client workbook that guides you through your website and business goals, competitive landscape, customer journey, inspirations, and then some

  • 30-minute strategy call

  • Competitive analysis including growth metrics and SEO data for (1) primary competitor

  • Mini SEO strategy + mini audit of your existing website and easy-to-understand education that walks you through all the should-knows and good-to-knows of SEO

  • Custom brand messaging handbook across 15+ pages (digital format) filled with original copy, customer psychology, and market research that you can use across your site, social media, advertising, and more

  • (1) included revision round for refining your brand messaging

  • Full copyrights and lifetime access to your final brand messaging (of course!)

  • Approx. turnaround: 4 weeks

Classic Brand Messaging & Professional SEO Audit

PACKAGE 02

Meet your comprehensive brand messaging game plan: 30-something pages (!) of strategic research, competitive analysis, and personality-infused original copy to (re)build your business on a firm foundation. Reflecting the heart, soul, and sound of your brand, this handbook includes marketing must-haves like your mission statement, elevator pitch, and word banks. This package also includes a complete SEO audit of your existing website in easy-to-grasp terms (cue: sigh of relief).

—Avg. investment $3,000

WHAT’S IN IT FOR YOU:

  • Personalized client workbook that guides you through your website and business goals, competitive landscape, customer journey, inspirations, and then some

  • 45-minute strategy call – or for San Diego/OC locals, an in-person strategy session with a glass of natural wine or coffee on me

  • In-depth competitive analysis including growth metrics and SEO data for (3) of your primary competitors

  • Professional SEO audit of your existing website, from accessibility to content analysis

  • Custom brand messaging handbook across 30+ pages (digital format) filled with thoughtfully crafted copy, customer psychology, and market research that you can pull from for years to come as you’re writing Instagram captions, drafting marketing emails, refining VC pitch decks, or brainstorming new offers

  • (1) included revision round for refining and polishing your brand messaging to a shine

  • Full copyrights and lifetime access to your final brand messaging (of course!)

  • Approx. turnaround: 6 weeks

Classic Brand Messaging, SEO Audit, SEO Strategy, & Web Copy

PACKAGE 03

AKA, the whole enchilada, holy grail, & holy **** this is good. This package is packed with all the brand messaging and SEO audit goodness from package 01, plus done-for-you SEO strategy to actively resolve all problem areas identified in the audit and boost organic traffic to your website. And the main event? Five pages of original website copy – expertly optimized, emotionally resonant, and personality laden. (Because AI-generated copy could never.)

—Avg. investment $4,500

WHAT’S IN IT FOR YOU:

  • Personalized client workbook that guides you through your website and business goals, competitive analysis, customer journey, inspirations, and then some

  • 45-minute strategy call – or for San Diego/OC locals, an in-person strategy session with a glass of natural wine or coffee on me

  • In-depth competitive analysis including growth metrics and SEO data for (3) of your primary competitors

  • Professional SEO audit of your existing website, from accessibility to content analysis

  • Comprehensive SEO strategy addresses each area of the SEO audit with suggested solutions – plus easy-to-understand SEO education so you can optimize with confidence

  • Custom brand messaging handbook across 30+ pages (digital format) filled with thoughtfully crafted copy, customer psychology, and market research that you can pull from for years to come as you’re writing Instagram captions, drafting marketing emails, refining VC pitch decks, or brainstorming new offers

  • (2) included revision rounds for refining and polishing your brand messaging and website copy to a shine

  • (5) full-length pages of website copy, optimized for search and ready to implement

  • Suggested website wireframe that visually lays out your copy for optimal impact

  • Full copyrights and lifetime access to your final brand messaging and final website copy (duh!)

  • Approx. turnaround: 8 weeks

COPYWRITING SERVICES

DONE-with-YOU

House Calls

Getting through your to-dos — together.

House Calls are 45-minute video sessions devoted to working our way through whatever copywriting or SEO task is on your need-to-do list. Because it’s easier to buckle down with a buddy who knows copywriting front and back. Now let’s get your stuff done, shall we?

CLIENT TESTIMONIALS

“Just shed a couple happy tears…
We are in copy heaven.”

“You are the real deal, sister.”

LET’S CUT TO THE CHASE

A joyful NEW ERA
OF YOUR BUSINESS
FINALLY awaits.